Sienna Monroe: A Sophisticated and Eco-Conscious Beauty Brand

Creating a Unique Identity and Packaging with Ricci Williams

Sienna Monroe approached Ricci Williams with a clear vision - they wanted a logotype that was instantly recognizable, sophisticated, and modern, but also playful and distinct from the typical script and handwritten lettering often associated with conscious brands. Ricci Williams successfully achieved this by creating a unique typographic design that captures the essence of Sienna Monroe's ethos.

The photography used in Sienna Monroe's branding also plays a crucial role in reflecting the brand's values. The shots feature natural elements, such as daylight, unfinished walls, and draped curtains, creating a sense of authenticity and connection to nature. The plinths used in the images provide height and depth, adding a touch of elegance to the overall visual presentation.

One of the standout features of Sienna Monroe's design is its commitment to eco-friendly packaging. The beauty gift box, which doubles as a shipping box for online orders, is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks. This innovative approach minimizes waste and ensures that the packaging aligns with the brand's environmental goals.

The potion bottles, another key component of Sienna Monroe's packaging, are made from infinitely recyclable glass. This choice not only reduces the environmental impact but also ensures that the bottles can be recycled repeatedly without losing their original material integrity. Additionally, the self-adhesive sticker on the bottles is made from Post-Consumer Waste paper stock, further emphasizing the brand's commitment to sustainability.

Sienna Monroe's design specifications include various sizes for the bottles and packaging, a presentation box measuring 300 x 300 mm, a cylinder box measuring 90 x 90 x 230 mm, and a soap measuring 120 x 30 x 60 mm. These specifications were carefully chosen to enhance the overall user experience and ensure that the packaging is functional and visually appealing.

The interaction between Sienna Monroe's design and its users is an essential aspect of the brand's philosophy. The packaging is designed to encourage reusability, making it feel less disposable and more valuable to the customer. By using glass bottles that can be reused multiple times, Sienna Monroe extends the lifespan of its packaging beyond the product itself. This approach not only reduces waste but also promotes a more sustainable lifestyle among its customers.

Sienna Monroe's design was brought to life in Los Angeles during the summer of 2020. The project involved extensive research and collaboration with the client, who provided mood boards and specific design preferences. Through three rounds of presentations, Ricci Williams successfully translated the client's vision into a unique and impactful design that captures the essence of Sienna Monroe's brand identity.

The design process for Sienna Monroe presented its fair share of challenges. The client wanted to avoid the cliched "eco" design aesthetic commonly associated with conscious brands. Ricci Williams overcame this challenge by incorporating a natural print pattern into the design, adding depth and softness to the typography. This approach successfully conveyed Sienna Monroe's ethical values while maintaining a strong and uncompromising brand image.

The exceptional design of Sienna Monroe's identity and packaging has been recognized with the prestigious Bronze A' Design Award in 2021. This award acknowledges designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Sienna Monroe's design not only showcases strong technical and creative skills but also contributes to improving the quality of life and making the world a better place.

Sienna Monroe's commitment to sustainability, combined with Ricci Williams' innovative design, has resulted in a truly remarkable brand identity and packaging. With its sophisticated and eco-conscious approach, Sienna Monroe is set to make a lasting impact in the beauty industry.